Peir Wu Spring Summer 2016
Peir Wu continues to develop her streamlined, effortless state of dressing for Spring/Summer 2016. The brand’s trademark aesthetic, defined as ‘Casual Futurism,’ reflects the potential in the brand’s specially engineered clothing to adapt to mens’ increasingly active lifestyles. Think Patagonia meets Ermenegildo Zegna – Spring/Summer 2016 is a culmination and refinement of the designer’s timeless point of view – an unpretentious, smart and sustainable wardrobe for a hyper modern lifestyle. Sophistication, versatility and comfort are the three pillars of this sportswear inspired collection, fusing activewear with relaxed tailoring. Styled to focus on the lightweight and functional qualities of the design, the looks are trans-seasonal and flexible to the spontaneous, adventurous possibilities of everyday life.
This season, Peir Wu presents her S/S16 collection in a three-part photo documentary series, which captures her sportswear-inspired ensembles on men who use and navigate the urban landscape as their playground. The campaign kicks off with Part 1: ‘Two Climbing Boys (Beefield & Sacha),’ a celebration of rock climbing – and the elements of strategy, strength and mental focus. A series of photographs taken by Edith Bergfors and Violetta Beral documents seasoned rock climbing teenage duo Beefield Scott and Sacha Salamon White “buildering” (climbing building surfaces) in industrial East London, near the designer’s studio. All action video footage has been shot by Peir herself, who is also an avid rock climber. Two further themes will be explored in the 3-part series, to be unveiled over the coming season.