Italian-born, London-based Alessandra Rich is the ultimate proof that having a dream and the desire to pursue it can turn life toward the most unexpected of directions. With a background working alongside her art dealer husband, first, and then in property, Alessandra’s affair with fashion started a lot later than many designers her contemporary - launching their own brands today - which is probably what gave her the chance to develop a such a clear, strong and wildly unique identity for herself and her design. Read More.